So I saw an add for one of those stores that carry the “odd” items and it had “Peanut Butter” but not just creamy or crunchy…but with “white chocolate”, “dark chocolate”, and “maple” and I was like what, I had never seen this or even hurt of this company.
But I immediately thought I need to make something with these for sure 🙂
Peanut Butter & Co – is based out of New York City, they have a shop that makes all kinds of sandwiches
This is from the website https://ilovepeanutbutter.com/
Lee Zalben is the founder and president of New York City’s world famous Peanut Butter & Co., and the man behind “gourmet peanut butter.” Lee grew up in Philadelphia eating a lot of peanut butter. And while an under-graduate student at Vassar College, he always won the fierce competitions he and his friends held for the wackiest but best-tasting peanut butter sandwich during late night study breaks. It was then where the idea of opening a peanut butter sandwich shop sprouted.
After college, Lee worked in advertising and publishing but he never forgot his dream of opening a peanut butter sandwich shop. While walking in Greenwich Village one day, he spotted a vacant storefront near NY University. Quitting his job the next day, the 26-year old entrepreneur-to-be started developing a business plan for his dream shop. On December 21, 1998, the vacant storefront became the Peanut Butter & Co. Sandwich Shop, offering not just various kinds of peanut butter sandwiches like The Elvis and Pregnant Lady but also peanut butter in newfangled flavors like Dark Chocolate Dreams and Cinnamon Raisin Swirl.
It was only a matter of time when people started clamoring to take the peanut butter home. Today, Peanut Butter & Co. is sold in ten delicious flavors in over 10,000 stores around the country and in Canada, the U.K., Japan, and Hong Kong. And the sandwich shop has turned into a pilgrimage site for many peanut butter lovers all over the world. Lee’s dream to open a peanut butter sandwich shop did not just become a reality, but he also created the market for specialty peanut butter.
I had never heard of this brand and they have 10 different kinds of peanut butter, not only the ones I mentioned above, but with honey, cinnamon and raisin, smooth, crunchy, old fashioned smooth, and crunchy and spicy called “the heat is on”.
The store that I found these in only had the smooth, crunchy, the 3 that I bought and the spicy one, which as I walked out the door and thought to myself, I should have bought that one…I think I’ll go back today and get “the heat is on” 🙂
Any way I love peanut butter so I was thrilled to find these 🙂
The White Chocolate was sweet tasting, with tiny bits of white chocolate very interesting!!
Dark Chocolate was the same although dark in color like chocolate, it has tiny bits of dark chocolate!!
I have not tasted the maple yet but I can’t wait too and make something out it as well as the spicy one 🙂 I will use the Maple and the Spicy in future blogs 🙂
I wanted to do something quick so I just made cookies out of both of them, then I made a batch of swirl 🙂
I gave some to my parents as part of their Anniversary gift, they are married 54 years today!!! So Happy Anniversary Mom and Dad!!! I love you both very very much!!!
My Mom and Dad 54 years ago!
Also with Valentine’s Day tomorrow, I put some in my Manager’s Valentine’s Day gift bag 🙂 I don’t think she is going to share with the rest of her family. As she asked me, do I have to share and I replied with a big smile…NO!! 😛
Ingredients – I forgot to put the Baking Soda in the picture
stir until smooth – see the little bits of chocolate
add flour mixture
stir in flour mixture until combined
Roll into balls then roll into the sugar
place on baking sheet and bake
on the swirled ones I used a 1 oz. scoop
put one of each together, roll, then pinch and twist, then roll again
Peanut Butter Cookie Recipe
1 cup Peanut Butter (you can use any flavor you want)
1 cup plus 1/4 cup granulated sugar
1 tsp. vanilla
1/2 tsp. baking soda
1/2 tsp. salt
1 cup flour
Pre-heat oven to 375 degrees
In a small bowl whisk together flour, baking soda & salt, set aside
In a large bowl add eggs, peanut butter, sugar and vanilla, mix until smooth with a wooden spoon, then add flour mixture until fully combined.
Scoop and roll into a ball, take the remaining 1/4 cup sugar add to a bowl and roll dough balls in sugar, place on balls on baking sheet and bake. (you do not have to flatten)
I use a 2 oz. scoop and baked them for about 12-13 minutes, if you make your balls small do not bake as long, check them around the 10 minute mark.
These are chewy and moist in the middle 🙂
I hope you enjoy the recipe and if you find these Peanut Butters you must try!!